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Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing Frank G. Cabano
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Paredzamā piegāde . gada 26. okt. - . gada 9. nov.
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Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing
Frank G. Cabano
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 20. jūlijs |
| ISBN13 | 9781032827483 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 330 |
| Izmēri | 150 × 220 × 10 mm · 650 g |
