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Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing Frank G. Cabano
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Interfaith Marketing: A Cross-Religious Approach - Routledge Studies in Marketing
Frank G. Cabano
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
230 pages, 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black an
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 20. novembris |
| ISBN13 | 9781032827476 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 330 |
| Izmēri | 150 × 220 × 20 mm · 600 g |
| Valoda | Angļu |
