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Research in Consumer Behavior - Research in Consumer Behavior Russell W Belk
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Paredzamā piegāde . gada 29. okt. - . gada 6. nov.
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Research in Consumer Behavior - Research in Consumer Behavior
Russell W Belk
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
310 pages, black & white tables, figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 6. decembris |
| ISBN13 | 9780857244437 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 310 |
| Izmēri | 156 × 234 × 30 mm · 678 g |
| Valoda | Angļu |
| Sērijas redaktors | Belk, Russell W. |
