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Research in Consumer Behavior - Research in Consumer Behavior Russell W Belk
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Research in Consumer Behavior - Research in Consumer Behavior
Russell W Belk
Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.
286 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 11. jūlijs |
| ISBN13 | 9780762313044 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 286 |
| Izmēri | 156 × 234 × 17 mm · 596 g |
| Valoda | Angļu |
| Redaktors | Belk, Russell W. |
