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The Marketing Research Guide Stevens, Robert E (Southeastern Oklahoma State University, USA) 2. izdevums
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The Marketing Research Guide
Stevens, Robert E (Southeastern Oklahoma State University, USA)
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
446 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 18. novembris |
| ISBN13 | 9780789024169 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 442 |
| Izmēri | 150 × 220 × 20 mm · 990 g |
| Valoda | Angļu |
