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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan Stevens, Robert E (Southeastern Oklahoma State University, USA) 1. izdevums
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Stevens, Robert E (Southeastern Oklahoma State University, USA)
This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te
332 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 28. janvāris |
| ISBN13 | 9780789017697 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 324 |
| Izmēri | 150 × 220 × 20 mm · 760 g |
| Valoda | Angļu |