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Marketing Management and Strategy Peter Doyle 4. izdevums
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Marketing Management and Strategy
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 6. aprīlis |
| ISBN13 | 9780273693987 |
| Izdevēji | Pearson Education Limited |
| Lapas | 464 |
| Izmēri | 266 × 198 × 26 mm · 1,06 kg |
| Valoda | Angļu |
![Cover for Peter Doyle · The Battle of Loos 1915: The Poisoned Field (Paperback Book) [New edition] (2025)](https://imusic.b-cdn.net/images/item/original/975/9781803999975.jpg?peter-doyle-2025-the-battle-of-loos-1915-the-poisoned-field-paperback-book&class=scaled&v=1743624862)
![Cover for Peter Doyle · Gallipoli 1915: The Fight for the Dardanelles Strait (Paperback Book) [New edition] (2024)](https://imusic.b-cdn.net/images/item/original/145/9781803998145.jpg?peter-doyle-2024-gallipoli-1915-the-fight-for-the-dardanelles-strait-paperback-book&class=scaled&v=1719872543)
![Cover for Peter Doyle · Remembering Tommy: The British Soldier in the First World War (Paperback Book) [New edition] (2018)](https://imusic.b-cdn.net/images/item/original/460/9780750981460.jpg?peter-doyle-2018-remembering-tommy-the-british-soldier-in-the-first-world-war-paperback-book&class=scaled&v=1541762026)
![Cover for Peter Doyle · Echo and Reverb (Paperback Book) [Annotated edition] (2005)](https://imusic.b-cdn.net/images/item/original/949/9780819567949.jpg?peter-doyle-2005-echo-and-reverb-paperback-book&class=scaled&v=1398858253)
