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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z Brendan Canavan 1. izdevums
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z
Brendan Canavan
Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
184 pages, 12 Line drawings, black and white; 1 Tables, black and white; 12 Illustrations, black and
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 29. decembris |
| ISBN13 | 9780367820947 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 162 |
| Izmēri | 244 × 174 × 16 mm · 318 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim