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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z Brendan Canavan 1. izdevums
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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z
Brendan Canavan
Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
184 pages, 12 Line drawings, black and white; 1 Tables, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 29. decembris |
| ISBN13 | 9780367820923 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 162 |
| Izmēri | 150 × 220 × 20 mm · 444 g |
| Valoda | Angļu |
