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Strategic Communication: An Introduction to Theory and Global Practice Falkheimer, Jesper (Lund University, Sweden) 2. izdevums
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Strategic Communication: An Introduction to Theory and Global Practice
Falkheimer, Jesper (Lund University, Sweden)
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
180 pages, 10 Illustrations, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022. gada 16. augusts |
| ISBN13 | 9780367769260 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 254 |
| Izmēri | 242 × 164 × 24 mm · 553 g |
| Valoda | Angļu |
