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Strategic Communication: An Introduction to Theory and Global Practice Falkheimer, Jesper (Lund University, Sweden) 3. izdevums
Strategic Communication: An Introduction to Theory and Global Practice
Falkheimer, Jesper (Lund University, Sweden)
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 23. aprīlis |
| ISBN13 | 9781041002000 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 258 |
| Izmēri | 245 × 174 × 16 mm · 530 g |