Pastāsti draugiem par šo preci:
Customer Sense: How the 5 Senses Influence Buying Behavior Aradhna Krishna
Customer Sense: How the 5 Senses Influence Buying Behavior
Aradhna Krishna
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
208 pages, 9 black & white line drawings, 17 colour illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 13. marts |
| ISBN13 | 9780230341739 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 185 |
| Izmēri | 242 × 159 × 17 mm · 460 g |
| Valoda | Angļu |