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Customer Sense: How the 5 Senses Influence Buying Behavior Aradhna Krishna 1st ed. 2013 edition
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Customer Sense: How the 5 Senses Influence Buying Behavior
Aradhna Krishna
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
198 pages, 1 black & white illustrations, 7 colour illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 23. decembris |
| ISBN13 | 9781349344420 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 185 |
| Izmēri | 235 × 158 × 17 mm · 326 g |
| Valoda | Angļu |
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