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Sensory Marketing: Research on the Sensuality of Products Aradhna Krishna 1. izdevums
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Sensory Marketing: Research on the Sensuality of Products
Aradhna Krishna
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
428 pages, 10 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 16. decembris |
| ISBN13 | 9781841697536 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 426 |
| Izmēri | 157 × 235 × 29 mm · 704 g |
| Valoda | Angļu |
| Redaktors | Krishna, Aradhna (University of Michigan, Ann Arbor, USA) |
