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Marketing and Modernity - An Ethnography of Marketing Practice Lien Marianne E.
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Marketing and Modernity - An Ethnography of Marketing Practice
Lien Marianne E.
This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.
256 pages, bibliography, index
| Mediji | Cits N/A (Nezināms formāts) |
| Izlaists | 1997. gada 1. septembris |
| ISBN13 | 9781859739969 |
| Izdevniecība | Bloomsbury Publishing PLC |
| Lapas | 256 |
| Izmēri | 140 × 216 × 23 mm · 408 g |
| Valoda | Angļu |
