Joel Peterson

The 10 Laws of Trust Joel Peterson

Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In "The 10 Laws of Trust," JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering.

In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

Start with integrity
Invest in respect
Empower everyone
Require accountability
Create a winning vision
Keep everyone informed
Budget in line with expectations
Embrace conflict
Forget you to become an effective leader
And more

With this book in hand, you ll be able to plant the seeds of trust and reap the rewards of reputation, profits, and success.

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