Edward Kinyua

Exporting Coffee to Europe Edward Kinyua

The European co?ee market is the leading market for sustainability worldwide. Consumers inEurope are increasingly aware of the origin of their co?ee and the industry has consistentlytried to meet market demands by adopting various sustainability standards (throughcerti?cation schemes). The most common certi?cation schemes for co?ee are 4C, RainforestAlliance (merged with UTZ in January 2018), Fairtrade and Organic. The future of certi?cationis di?cult to predict; sales of certi?ed have been growing so far, but there has beenincreasing scrutiny over the impact of certi?cation schemes and an overall growth in privatesustainability programs. This book equips you with tips on what is required to penetrate this lucrative coffee market with ease.