Edward Kinyua

Eastern European Coffee Market Edward Kinyua

Direct co?ee imports from Eastern European countries remain relatively low, but the region's overall co?ee import volumes are on the rise. Rising incomes and growing interest in high-quality co?ees also bring interesting opportunities to the Eastern European co?ee market. Specialized small co?ee roasters are rapidly rising, especially in Poland, Czech Republic, Hungary and Romania, in a market that is still dominated by multinationals and mainstream brands. This book delves into ways of getting into the lucrative coffee industry within the Eastern European block and becoming a key player among the giants.