Jonathan Oyibo

Life of a Brand Jonathan Oyibo

A Brand has life just like a living being. "Life of a Brand: Seven Stages from Embryo to Transition" is a demonstrative description of the life pattern that a brand goes through in its life time. The Author, Jonathan Oyibo has identified and revealed seven spectacular stages that a brand may likely go through as it progresses on its life's journey. Using lifestyle nomenclature to describe the seven stages stylishly brings out clearly the personality cues in the life of brand. Students of Commerce, Sales, Marketing, Innovation, and Project Management may find the e-book very revealing from the extended dimension of thought around the various stages of the life of a brand. They will learn to understand how the life of a brand is likened to that of a living being and how the brand, after its parturition, should be nurtured from "child-hood" to "adult-hood". The various stages in the life of a brand are identified from the conception of the Brand (Brand in Embryo) to the obsolescence or extinction of the Brand (Brand in Transition). Happy reading!