Cosmin Patlageanu

The Inbound Marketing Playbook Cosmin Patlageanu

Marketing has always been at the forefront, right there, hand in hand or closely following technology. Press? We were there, using it. Printing our ads, creating our copy to promote the goods. Radio? You bet! Television? Some would still argue that TV is the golden age.


Is it now more complicated?


This book is about how you can start your inbound approach, how you can sharply make the turn to a customer centric strategy, towards relevance, towards standing tall, different and attractive in an ocean of similarities.


While many bits and pieces are out there, this book provides an overview and real-life examples and how-to's, so you can get right to it.


Or if you are already working on an inbound strategy, you'll find here some tips and tricks, insights to help you move further.