Johnny Ch Lok

Behavioral Economic Strategic Business Case Studies Johnny Ch Lok

REAL READY SUPERMARKET MEALS SALE STRATEGYThe effects of change in the marketing environment on sales of ready meals which indicated that consumers chose prefer to buy ready cooked meals from supermarkets. It seemed that a restaurant market failure could be caused to arise. For example, there was poor information on the part of food ( ready cooked meals) to provide to the restaurant about the foods that consumers in a location( place) would demand for a given price to compare to the supermarket sale prices. The restaurant would lose clients if which cooked the kind of meals to sell higher price to compare to the supermarket sale of the kind of cooked ready meals price possibly. Large size supermarkets could sell cheaper ready cooked meals to low income group clients. It could cause competition to constitute a market failure to small size supermarkets. If the small size supermarkets lacked good information on the true food ( ready cooked meals) with concentrations to sell cheaper prices, then this ready cooked meal market failure was one potential reason why small size supermarkets did not locate to close to the large supermarkets. Due to supermarkets grew in size would influence clients' choice to buy the numbers of cooked foods ( ready meals) products. Moreover, The advent of computerized logistics and inventory systems were integrated with the large size supermarkets themselves occurred between the 1980 years and 1990 years . So large size supermarkets were reliance on their own distribution and cooked food ( ready meals) inventory systems along with larger supermarket sizes to allow super center to change to sell ready cooked meals at lower prices. Supermarkets marketing can promote healthful eating by increasing availability, affordability or restricting / de-marketing unhealthy foods to sell cooked Food ( ready meals) marketing strategy at supermarkets, including labelling, packaging, pricing and point of sale advertising. Consumers' cost saving efforts and income and ready cooked meals prices increasing or decreasing factors can drive the choice of supermarkets as well as cooked meal products use of coupons and loyalty cards bargain shopping is another factor to influence their choice.