Quincy Bromberg

Make Entrepreneur Successful Quincy Bromberg

Creating new market space requires a different pattern of strategic thinking. Instead of looking within the accepted boundaries that define how we compete, managers can look systematically across them. By doing so, they can find unoccupied territory that represents a real breakthrough in value.

This is an approach to think beyond and create markets for the future. YouTube, Facebook, Google, and Apple have created markets for themselves. Each of these is an iconic case study in itself. In their case, the customer does not define its needs, but these organizations go far beyond and define the markets. These organizations do not belong to the markets, but the markets belong to them.

This book takes off from where other books end. How do you build an ahead-of-the-curve organization which earns sustainable profits and continues to surprise its customers with a wow