Regenia Picone

Uber - The World'S Fastest-Growing Companies Regenia Picone

From the driver's seat comes a look at the true operating procedures, values, and mission of Uber. The author spent one year undercover as an Uber driver and has emerged with new insight into the company and a series of wild stories about colorful passengers and startling situations.

He outlines the business plan and processes of Uber. He includes information on:

- The discrepancy between what Uber claims drivers make and what they actually earn,
- The story behind the founding and the funding of the company,
- The standards Uber keeps to protect both drivers and passengers,
- The reasons Uber is winning its competition against traditional taxi companies,
- The concept of surge pricing,
- The opposition Uber faces from the government and taxi unions, and
- The future of Uber and its drivers.