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The Digital Front Door : Retail Merchandising in the Omnichannel Age Scott Benedict
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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The Digital Front Door : Retail Merchandising in the Omnichannel Age
Scott Benedict
A practical and strategic guide to navigating the shift in retail merchandising to omnichannel commerce in the digital era. Retail has fundamentally changed — product, price, promotion, placement, and presentation are no longer primarily executed in-store, nor are they managed by siloed teams. This book empowers leaders, emerging professionals, and students to understand not just how retail is changing—but why and what to do about it.
Utilizing applied examples, short case studies, and practitioner-led scenarios drawn from his 30+ years of experience leading merchandising and digital transformation at large-scale retailers including Walmart, Sam’s Club, and Best Buy, Benedict sheds lights on successful retail merchandising strategies in the digital era. Combining operational frameworks, leadership principles, and AI-driven insights, this book translates tacit “merchant intuition” into structured, teachable frameworks. Readers will learn how to integrate physical and digital execution, coordinate with retail media and marketing, lead cross-functional commercial planning, and leverage data and AI to improve forecasting, assortment decisions, and experience design.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2027. gada 5. augusts |
| ISBN13 | 9798216473916 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 368 |
| Izmēri | 150 × 220 × 10 mm · 553 g (Svars (aptuveni)) |
