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Postcolonial Marketing Communication: Images from the Margin
Postcolonial Marketing Communication: Images from the Margin
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 9. maijs |
| ISBN13 | 9789819702879 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 178 |
| Izmēri | 150 × 220 × 10 mm · 300 g |
| Redaktors | Chaudhuri, Himadri Roy |
| Redaktors | Das, Arindam |
| Redaktors | Turkdogan, Ozlem Sandikci |