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Postcolonial Marketing Communication: Images from the Margin 2024 edition
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Postcolonial Marketing Communication: Images from the Margin
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 21. aprīlis |
| ISBN13 | 9789819702848 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 178 |
| Izmēri | 150 × 220 × 20 mm · 449 g |
| Redaktors | Chaudhuri, Himadri Roy |
| Redaktors | Das, Arindam |
| Redaktors | Turkdogan, Ozlem Sandikci |
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