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Handbook of Research in Mass Customization and Personalization (In 2 Volumes) Frank T. Piller
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Handbook of Research in Mass Customization and Personalization (In 2 Volumes)
Frank T. Piller
Mass customization (MC) has emerged over the years as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. This title collects the research and practical experience that presents the thinking on how to make mass customization work.
1148 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 5. janvāris |
| ISBN13 | 9789814280259 |
| Izdevēji | World Scientific Publishing Co Pte Ltd |
| Lapas | 1148 |
| Izmēri | 175 × 256 × 34 mm · 1,06 kg |
| Redaktors | Piller, Frank T (RWTH Aachen University, Germany) |
| Redaktors | Tseng, Mitchell M (The Hong Kong University of Science & Technology, Hong Kong) |
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