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Dealing with Socially Responsible Consumers: Studies in Marketing Jishnu Bhattacharyya 2022 edition
Dealing with Socially Responsible Consumers: Studies in Marketing
Jishnu Bhattacharyya
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
520 pages, 53 Illustrations, black and white; X, 520 p. 53 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 2. janvāris |
| ISBN13 | 9789811944567 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 564 |
| Izmēri | 219 × 155 × 41 mm · 890 g |
| Redaktors | Bhattacharyya, Jishnu |