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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies 2022 edition
Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.
358 pages, 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illu
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 2. februāris |
| ISBN13 | 9789811664359 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 358 |
| Izmēri | 155 × 233 × 23 mm · 564 g |
| Redaktors | Azer, Jaylan |
| Redaktors | Balaji, M. S. |
| Redaktors | Bhattacharyya, Jishnu |
| Redaktors | Hewege, Chandana R. |
| Redaktors | Jiang, Yangyang |