Competitive Advantage of Customer Centricity - Management for Professionals - Sathit Parniangtong - Grāmatas - Springer Verlag, Singapore - 9789811351389 - 2018. gada 12. decembris
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Competitive Advantage of Customer Centricity - Management for Professionals Softcover reprint of the original 1st ed. 2017 edition

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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.


330 pages, 35 Illustrations, color; 105 Illustrations, black and white; XV, 330 p. 140 illus., 35 il

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2018. gada 12. decembris
ISBN13 9789811351389
Izdevēji Springer Verlag, Singapore
Lapas 330
Izmēri 232 × 156 × 20 mm   ·   642 g

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