Chinese Innovation and Branding Leaps - Series on Innovation and Knowledge Management - Serdar S Durmusoglu - Grāmatas - World Scientific Publishing Co Pte Ltd - 9789811249624 - 2022. gada 21. aprīlis
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Serdar S Durmusoglu
Chinese Innovation and Branding Leaps - Series on Innovation and Knowledge Management

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China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts.

250 pages

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2022. gada 21. aprīlis
ISBN13 9789811249624
Izdevēji World Scientific Publishing Co Pte Ltd
Lapas 208
Izmēri 159 × 236 × 17 mm   ·   444 g
Valoda Angļu  
Redaktors Durmusoglu, Serdar S (China Jiliang University, China)

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