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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights Softcover reprint of the original 1st ed. 2017 edition
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
290 pages, 28 Tables, color; 10 Illustrations, black and white; VIII, 290 p. 10 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 16. jūnijs |
| ISBN13 | 9789811094552 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 290 |
| Izmēri | 150 × 220 × 10 mm · 458 g |
| Redaktors | Kubacki, Krzysztof |
| Redaktors | Rundle-Thiele, Sharyn |
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