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Case Studies in Marketing: The Indian Context R. Srinivasan 7 Revised edition
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Case Studies in Marketing: The Indian Context
R. Srinivasan
Presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business.
404 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 30. novembris |
| ISBN13 | 9789387472310 |
| Izdevēji | PHI Learning |
| Lapas | 404 |
| Izmēri | 150 × 220 × 10 mm · 630 g |
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