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Consumer Science for Marketing Nadia Olivero
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Consumer Science for Marketing
Nadia Olivero
Considers the main topics of consumer psychology from the viewpoint of their contributions to marketing. While the book provides a comprehensive overview of the discipline it also guides the reader through theories and data for a straightforward understanding of their practical applications.
196 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 30. novembris |
| ISBN13 | 9788885486744 |
| Izdevēji | Bocconi University Press |
| Lapas | 196 |
| Izmēri | 150 × 220 × 10 mm · 333 g |
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