Lear Scoth Wong Altamirano

Strategic Plan for the Improvement of Business Management Lear Scoth Wong Altamirano

In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management. The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the company's workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbach's alpha which yielded a result of 0.95.