Cesar Ivan Casanova Villalba

Profile of Artisan Entrepreneurs in Ecuador Cesar Ivan Casanova Villalba

This book is aimed at entrepreneurs and non-entrepreneurs alike, regardless of their background or experience. Although there are countless books on entrepreneurship, there are few that address artisanal entrepreneurship. The artisanal entrepreneur is a different kind of entrepreneur, whose main value lies in his or her skills to shape his or her product. A craft entrepreneur goes beyond the economic level, contributes to the development and promotion of culture, art and customs of the people. For the artisan entrepreneur is more important the personalization of their products than mass production, although their effort, talent and differentiated value are not always recognized within their country.