Kasamsetty Sailatha

Business Entreprenuership: a Gender Performance Analysis Kasamsetty Sailatha

The status of women in Indian society is writ large with highly derogatory remarks, which are the result of historical antecedence and male chauvinism. Even today, women are subject to very obnoxious remarks. She is regarded as intellectually inferior to men. But to attain economic growth the emancipation of women involvement in both economic and social progress is necessary. The major strategy of economic progress lies in more encouragement to entrepreneurship, which paves way for self-employment. In this basic structure of development strategy through entrepreneurship, women play a very dynamic role. The development gets momentum with women participating in the process. Women entrepreneurship strategy should become the foundation on which the development process of a nation should stand. As women entrepreneurship goes, so the development goes.