Margaret Efurhievwe

Folksong As a Mode of Communication for Trade Advertisement in Abraka Margaret Efurhievwe

Indigenous communication through songs, which used to be a black African traditional marketing strategies in ancient time is overlooked in recent time. This book attempts to proffer solution on how this cultural heritage can be brought into the main stream of universal educational system. Advertisement has been a useful medium of business interaction and transaction, more especially in our societies where indigenous folksong are the major tools for conveying messages on the concept of life. Invariably, folksongs are expressed through advertisement communication in tandem with other marketing strategies to yield product sales. This book is written in simple language with vivid local illustrations that contain a comprehensive explanation of folksongs as a mode of communication for trade advertisement in Abraka community of Delta State, Nigeria.