Internationalization of New Venture: Experience from Malaysian Firms - Shankar Chelliah - Grāmatas - LAP LAMBERT Academic Publishing - 9783847335672 - 2012. gada 6. janvāris
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Internationalization of New Venture: Experience from Malaysian Firms

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The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 6. janvāris
ISBN13 9783847335672
Izdevēji LAP LAMBERT Academic Publishing
Lapas 120
Izmēri 150 × 7 × 226 mm   ·   197 g
Valoda Vācu  

Vairāk no Shankar Chelliah