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Rebranding by Strategic Alliances: Case of Nokia & Microsoft Idreas Khandy
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Rebranding by Strategic Alliances: Case of Nokia & Microsoft
Idreas Khandy
Provides valuable insights about the challenges multinational companies face in a post-globalization business environment. The factors that could make them irrelevant to the market, how they mitigate that risk of becoming irrelevant to the market place. Thoroughly discusses the brand architecture and the factors that drive the rebranding process, the reasons companies need to rebrand and the various modes of rebranding with special focus on the Nokia-Microsoft strategic alliance.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 23. janvāris |
| ISBN13 | 9783846589588 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 144 |
| Izmēri | 150 × 9 × 225 mm · 233 g |
| Valoda | Vācu |
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