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The Principles of Advertising: Concepts and Trends in Advertising Nelson Okorie
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The Principles of Advertising: Concepts and Trends in Advertising
Nelson Okorie
Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 22. septembris |
| ISBN13 | 9783845471631 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 136 |
| Izmēri | 150 × 8 × 226 mm · 221 g |
| Valoda | Vācu |
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