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Color As a Method of Influence on Consumers: Color-music Correspondence Gulnara Z. Karimova
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Color As a Method of Influence on Consumers: Color-music Correspondence
Gulnara Z. Karimova
The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 12. jūlijs |
| ISBN13 | 9783844382662 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 72 |
| Izmēri | 150 × 4 × 226 mm · 125 g |
| Valoda | Vācu |
