Strategic Uses of the Design Patent: Enhancing Corporate Competitiveness Through the Knowledge of Design - Rain Chen - Grāmatas - LAP LAMBERT Academic Publishing - 9783844311242 - 2012. gada 1. jūnijs
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Strategic Uses of the Design Patent: Enhancing Corporate Competitiveness Through the Knowledge of Design

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In this book, the author elaborates upon the core topic of Design Patent Strategy in four issues that have mostly describedprimarily describe the process of establishing the appropriate operational modes for their specific purposes. Details of these modes are as follows: (1) In Design Protection, a seven- track protection mechanism is constructed to have design knowledge acquire more protectionallow for greater protection of design knowledge; (2) In Design Process, the integration of a systematic design process and a design patent protection mechanism creates a new design procedure that ensures the patentability of design works; (3) In Design Strategy, a strategy is defined via the design patent map, allowing a corporate corporation to convert patent information into a feasible design strategy; (4) In Design Selling, a pattern for merchandising design-related products and services through e-commerce is constructed to realize the possible potential for online sales. The strategic use of design patents is a critical tactic in which a corporate corporation will integrate design and patent knowledge into an effective competitive advantage.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 1. jūnijs
ISBN13 9783844311242
Izdevēji LAP LAMBERT Academic Publishing
Lapas 140
Izmēri 150 × 8 × 226 mm   ·   227 g
Valoda Vācu  

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