Internal Marketing and Strategy Implementation: the Impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations - Davoud Nikbin - Grāmatas - LAP LAMBERT Academic Publishing - 9783843370110 - 2010. gada 25. novembris
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Davoud Nikbin
Internal Marketing and Strategy Implementation: the Impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations

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The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 25. novembris
ISBN13 9783843370110
Izdevēji LAP LAMBERT Academic Publishing
Lapas 144
Izmēri 225 × 8 × 150 mm   ·   233 g
Valoda Vācu  

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