Jayme Mata

Business It Alignment Model Application in the Hospitality Industry: a Practical Application of the Business It Alignment Model in the Hospitality Industry: a Case Study in a Small Economy Jayme Mata

The Hotel business in considered to be one of the most important businesses on the island of Aruba. As Aruba has adopted the Tourism Industry as one of their core economic drivers the Hospitality industry has become one of the critical success factors for the economic growth and development of Aruba. In the case of Aruba the Hotel sector is widely known as the most important business in the Hospitality sector of the Island and is considered to be the foundation of the successful Tourism on Aruba. The popularity of the business/IT alignment subject and the added value that business/IT alignment may bring to a business are reasons the interest emerged to do research on how the hotels on Aruba measure in this domain. Despite the very important position of the hotel business and the popularity of IT no research has been done in the field of IT usage in the hotel sector; hence there is limited knowledge in the