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Luxury Marketing: A Challenge for Theory and Practice Klaus-peter Wiedmann 2013 edition
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Luxury Marketing: A Challenge for Theory and Practice
Klaus-peter Wiedmann
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.
500 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 7. novembris |
| ISBN13 | 9783834943989 |
| Izdevēji | Gabler |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 416 |
| Izmēri | 177 × 244 × 26 mm · 839 g |
| Redaktors | Hennigs, Nadine |
| Redaktors | Wiedmann, Klaus-Peter |