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Understanding Proactive Customer Orientation: Construct Development and Managerial Implications Dennis Herhausen 2011 edition
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Understanding Proactive Customer Orientation: Construct Development and Managerial Implications
Dennis Herhausen
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
186 pages, 10 black & white illustrations, 25 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 31. augusts |
| ISBN13 | 9783834931016 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 186 |
| Izmēri | 148 × 210 × 13 mm · 276 g |
| Valoda | Angļu Vācu |
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