Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice - Adamantios Diamantopoulos - Grāmatas - Gabler - 9783834930606 - 2012. gada 12. jūlijs
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice 2012 edition

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.


630 pages, 53 black & white illustrations, 100 black & white tables, biography

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2012. gada 12. jūlijs
ISBN13 9783834930606
Izdevēji Gabler
Žanrs Aspects (Academic) > Science / Technology Aspects
Lapas 627
Izmēri 178 × 245 × 39 mm   ·   1,17 kg
Valoda Angļu  
Redaktors Diamantopoulos, Adamantios
Redaktors Fritz, Wolfgang
Redaktors Hildebrandt, Lutz

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