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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice Adamantios Diamantopoulos 2012 edition
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Adamantios Diamantopoulos
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.
630 pages, 53 black & white illustrations, 100 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 12. jūlijs |
| ISBN13 | 9783834930606 |
| Izdevēji | Gabler |
| Žanrs | Aspects (Academic) > Science / Technology Aspects |
| Lapas | 627 |
| Izmēri | 178 × 245 × 39 mm · 1,17 kg |
| Valoda | Angļu |
| Redaktors | Diamantopoulos, Adamantios |
| Redaktors | Fritz, Wolfgang |
| Redaktors | Hildebrandt, Lutz |