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Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing Christian Zeidler 2009 edition
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Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing
Christian Zeidler
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
239 pages, 39 black & white illustrations, 17 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 15. jūlijs |
| ISBN13 | 9783834914361 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 239 |
| Izmēri | 148 × 210 × 13 mm · 312 g |
| Valoda | Angļu Vācu |
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