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Design and Brand - Marken- Und Produktmanagement Robert Kreuzbauer 2002 edition
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Design and Brand - Marken- Und Produktmanagement
Robert Kreuzbauer
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
248 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 28. marts |
| ISBN13 | 9783824475940 |
| Izdevēji | Deutscher Universitats-Verlag |
| Lapas | 248 |
| Izmēri | 148 × 210 × 13 mm · 299 g |
| Valoda | Vācu |
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